Paper 15 Assignment
To evaluate my Assignment click here
Television : mass media
Introduction :
mass media refers to a diverse array of media technologies that reach a large number of audience via mass communication . Media such as films , radio and television transmit information electronically. Television is a mass medium for advertising , news and entertainment.
History : Experiments in television broadcasting were initiated during the 1920s in the united states and Europe. Then evolution of mechanical scanning disk , electric television tube then picture tube and followed by electronic camera. In 1930s , NBC national broadcasting has set up TV station in New York and BBC in London. That offered regular telecast programme. In 1962 , age of satellite communications had drawned. Terrestrial television in india started with the experimental telecast starting in Delhi , 1959. The regular daily transmission started in 1965 as a part of all india redio . Television services extended to Bombay and Amritsar. Then television services seperated from radio in 1976. The national telecast and coloured TV was introduced in the same year.
Only one channel Doordarshan was there which is owned by government. Ramayana and Mahabharata ( traditional and mythical stories ) were first major series on the channel. Then another channel DD2 and DD metro was part of national programs and of regional programs. Pas - 1 and Pas - 4 are satellites whose transponders help in the telecasting of DD programmes in half of the regions of the world. Government invites foreign broadcast to engaje in Indian broadcast. Foreign broadcasting CNN , star TV , zee TV started satellite broadcasts.
In 1975 , SITE , Satellite instructional Television experiment launched in India . It designed by ISRO and NASA. This project focus on informational programs in rural India . Aim of this project was to educate people on various issues. This also helps in developing India ' s own satellite ' INSAT '. Primary objective was to educate people about issues on family planning , agriculture and national integration.
Educational TV :
1) Secondary school television project
2) Delhi agriculture television project
3) Indian national satellite project
4) UGC - Higher education television project
Since 2010 , with the invention of smart television , Internet television , programms and movies via the internet through streaming video services such as Netflix , Amazon video iPlayer.
Television is live medium , which is very interesting thing of it . We able to watch news or sports events live and more influenced by it. While watching football match live , we hope last goal by our favourite team . Rather than reading about match in newspaper next day . Television allows you to witness events which happen thousands of miles away.
In India , much of population are illiterate , can't able to read or write . They will be educated and informed by television. Because they can't read newspaper as well . This characteristics of television makes it an ideal instrument for transmitting social message. . In India where the rural masses are isolated in villages, the communication is difficult and challenging, in this situation television is one of the important sources of mass media which plays a pivotal role in reaching large number of people in a very short time. Television can bring the world to our door steps within a second. This mass medium has made dissemination of news, information and entertainment possible on a scale unprecedented in human society. It is undoubtedly one of the most versatile audio-visual aids ever developed.
It is a supreme medium of mass communication which has turned world into a global village. It has turned our society into an information society. It has widen the mental horizon of man by humanizes knowledge and make them feel as a citizen of world. Its credibility lies in the fact that seeing is believing.
Television programme genres :
-To act as a catalyst for social change.
-To promote national integration
-To stimulate a scientific temper in the minds of the people.
-To provide essential information and knowledge in order to stimulate greater agricultural production.
-To promote and help preserve environmental and ecological balance.
-To highlight the need for social welfare measures including welfare of women, children and the less privileged.
-To promote interest in games and sports.
-To create values of appraisal of art and our cultural heritage.
In India , from the beginning , 1989 television has been used more for education and information purposes than for entertainment. It has performed different function as compared to the television in West. TV is one of the most sophisticated means of mass communication media. It serves information in areas of agriculture , health and hygiene , entertainment , advertisement and national integration. In rural India also TV as major tool of media informs and educate the people.
Television : mass media
Name : Makwana Daksha D.
Course : M.A
Sem : 4 Roll no : 5
Enrollment no : 2069108420180034
Paper : 15 : Mass media and communication
Topic : Television as mass medium
Submitted to : Department of English MKBU
makwnadaksha9@gmail.comIntroduction :
mass media refers to a diverse array of media technologies that reach a large number of audience via mass communication . Media such as films , radio and television transmit information electronically. Television is a mass medium for advertising , news and entertainment.
History : Experiments in television broadcasting were initiated during the 1920s in the united states and Europe. Then evolution of mechanical scanning disk , electric television tube then picture tube and followed by electronic camera. In 1930s , NBC national broadcasting has set up TV station in New York and BBC in London. That offered regular telecast programme. In 1962 , age of satellite communications had drawned. Terrestrial television in india started with the experimental telecast starting in Delhi , 1959. The regular daily transmission started in 1965 as a part of all india redio . Television services extended to Bombay and Amritsar. Then television services seperated from radio in 1976. The national telecast and coloured TV was introduced in the same year.
Only one channel Doordarshan was there which is owned by government. Ramayana and Mahabharata ( traditional and mythical stories ) were first major series on the channel. Then another channel DD2 and DD metro was part of national programs and of regional programs. Pas - 1 and Pas - 4 are satellites whose transponders help in the telecasting of DD programmes in half of the regions of the world. Government invites foreign broadcast to engaje in Indian broadcast. Foreign broadcasting CNN , star TV , zee TV started satellite broadcasts.
In 1975 , SITE , Satellite instructional Television experiment launched in India . It designed by ISRO and NASA. This project focus on informational programs in rural India . Aim of this project was to educate people on various issues. This also helps in developing India ' s own satellite ' INSAT '. Primary objective was to educate people about issues on family planning , agriculture and national integration.
Educational TV :
1) Secondary school television project
2) Delhi agriculture television project
3) Indian national satellite project
4) UGC - Higher education television project
Since 2010 , with the invention of smart television , Internet television , programms and movies via the internet through streaming video services such as Netflix , Amazon video iPlayer.
Television is huge industry works for to inform , to educate and to entertain the people . Thousands of programs on various channels are running through this Media. Television is audio - visual medium .which attracts the people more. We get emotionally involved in its representations of issues.Television is providing information and entertainment even to the people of far flung areas. While it provides sound, vision and movement, it can reach the largest number of people in the shortest possible time.
Television is live medium , which is very interesting thing of it . We able to watch news or sports events live and more influenced by it. While watching football match live , we hope last goal by our favourite team . Rather than reading about match in newspaper next day . Television allows you to witness events which happen thousands of miles away.
In India , much of population are illiterate , can't able to read or write . They will be educated and informed by television. Because they can't read newspaper as well . This characteristics of television makes it an ideal instrument for transmitting social message. . In India where the rural masses are isolated in villages, the communication is difficult and challenging, in this situation television is one of the important sources of mass media which plays a pivotal role in reaching large number of people in a very short time. Television can bring the world to our door steps within a second. This mass medium has made dissemination of news, information and entertainment possible on a scale unprecedented in human society. It is undoubtedly one of the most versatile audio-visual aids ever developed.
It is a supreme medium of mass communication which has turned world into a global village. It has turned our society into an information society. It has widen the mental horizon of man by humanizes knowledge and make them feel as a citizen of world. Its credibility lies in the fact that seeing is believing.
Because of its reach and believability, it becomes a powerful medium for projecting the world of politics, sports, arts, personalities, events and ideas. Television is domestic medium , from our home we get entertainment and information of all issues happening around us within seconds.
Television programme genres :
1) Television news
2) News bulletins and current affairs
3) TV documentaries and features
4) interview programs
5) quiz and game show
6) children ' s programme
7) music and dance programme
8) Soap operas , reality shows
TV and development :
-To act as a catalyst for social change.
-To promote national integration
-To stimulate a scientific temper in the minds of the people.
-To disseminate the massage of family planning as a means of population control and family welfare.
-To provide essential information and knowledge in order to stimulate greater agricultural production.
-To promote and help preserve environmental and ecological balance.
-To highlight the need for social welfare measures including welfare of women, children and the less privileged.
-To promote interest in games and sports.
-To create values of appraisal of art and our cultural heritage.
Television attracts large number of viewers. Audience of all ages , literate or illiterate all get advantage of this media. Television is powerful and pursuasive mass communication. Television is considered as a mirror of a nation ' s personality . It can recall the past , dwell upon the present and peep into the future of a society. Television builds society , it's effect is positive and negative both on audience. In positive way influence people for betterment of society and of person. In negative way , fake news not complete reality , advertisement , impact on children's mind that all very negative effects. .
It becomes the voice of people at large level. It helps people to connect and to involve in economy and politics of nation. Any decision taken by politicians are showing live to people for their involvement in this. Social issues presents that also affect the audience for raising awareness in them.
It becomes the voice of people at large level. It helps people to connect and to involve in economy and politics of nation. Any decision taken by politicians are showing live to people for their involvement in this. Social issues presents that also affect the audience for raising awareness in them.
In the information age , Television is major tool of media. It provides information of all issues to audience. Gyan darshan is an excellent example of how television can be source of education and instruction. Television also entertaining the audience through film , music , sports and quiz shows . As it's major function. In the past channels used for educational purpose for improving teaching style and standards of education. Channels like krishi darshan for informing the people about agriculture and standards in it. INSAT , Indian national satellite project it's aim was aware the rural masses for development in agriculture , health and hygiene.
In India , from the beginning , 1989 television has been used more for education and information purposes than for entertainment. It has performed different function as compared to the television in West. TV is one of the most sophisticated means of mass communication media. It serves information in areas of agriculture , health and hygiene , entertainment , advertisement and national integration. In rural India also TV as major tool of media informs and educate the people.
Conclusion : media is important part of life. TV is bridge between governing bodies and general public . It is powerful and flexible tool that influences public to the great extent. Television plays very significant role in building the nation .
0 Comments